By [http://ezinearticles.com/?expert=Bea_Gold]Bea Gold
What do you do when you see a blinking banner? Do you click on it? Read it? Ignore it? If you're like most of the population you probably have developed "Banner Blindness". You're so fed up with being pitched to wherever you turn, that you begin to tune out ads. You don't notice them at all. They don't mean you.
Even worse is when ads are annoying. Do you resent pop up ads that block the information you're trying to read? How aggravated are you when you find your inbox filled with spam? People don't like being sold to. It is bothersome, annoying and just plain intrusive.
More and more marketers are realizing that traditional advertising doesn't work on the web. People go searching on the web for information. They're not interested in being distracted by unwanted ads. People are so upset with unasked for ads that technology now filters emails, disables pop ups and blocks telemarketers.
In fact advertising is so unpopular that when advertising in an intrusive or bothersome way companies run the risk of alienating customers and destroying brand loyalty. That's why Google AdWords are so popular and effective. They are unobtrusive and surprisingly low tech. These ads read like regular search results. It's nothing like in your face advertising. In fact with Google AdWords people are pleased to see you advertise because it is exactly what they are looking for when they are looking for it. The best thing is that they're interested! The fact that people click on these ads fifteen percent of the time shows that sometimes people find these ads more relevant to their search query than the results served by Google.
People don't even seem to care or mind that these results are sponsored.
Google AdWords is most likely your cheapest option too. With a set daily budget and smart keyword selection you can get a lot of targeted traffic at a very low cost. Unlike other forms of advertising where its unclear if your advertising achieved anything with Google AdWords you can track your results. You can track your ROI (return on investment) penny by penny.
Some Things To Know:
- Google is so popular because they always provide a positive user experience by giving users highly relevant results. It is very important to Google that your ad and landing page should be applicable to what the user is looking for. This matters more than your bid. Unlike ad agencies Google is not only motivated by profit. (Although they aren't either immune to it.) They aren't ready to compromise just because your bid is very high.
- Because relevancy is so important Google rewards ads with a high CTR (click through rate) by placing them higher on the page even without a higher bid.
- Dumping all your keywords into one ad group isn't smart. It is highly unlikely that one ad could be a perfect match to a large group of diverse keywords. You have a much better chance for your ad to get a high page ranking if you divide your keywords into small groups of related keywords with different ads to match each set of keywords. Again it is a matter of relevancy.
It takes some time getting to know how to use Google AdWords effectively. But the results are worth it. Get to know the AdWords interface. Learn from the tutorials Google provides. Again and again online marketers realize that advertising with Google AdWords is the way to go. Advertising the way we know it has definitely changed.
Bea Gold is a part time working mom who is excited with the work at home opportunities available on the internet. She recently began her online business and is committed to helping others enjoy the freedom that comes with making money online. http://www.Profit-Today-Online.com
Article Source: http://EzineArticles.com/?expert=Bea_Gold http://EzineArticles.com/?Google-AdWords---The-Way-to-Go-With-Online-Advertising&id=1886922
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Google Adwords Keyword Tool - How to Use it to Create Posts Titles and Choose Blog Topics
By Abbas Shareef
Those of whom are earning a living from their blogs know that finding blog topics and titles requires research.
When choosing a blog post title or topic, it is important you take in consideration your reader's desired topics. You need to find out which keywords are being searched for in the search engines.
Using the highest keyword search terms will help people find your blog on search engines and will bring a mass amount of traffic to your site.
Here's 2 ways on how to find the highest keyword search terms with the Google Adwords Keyword Tool.
Finding The Highest Keyword Search Terms
1) Go to the Adwords Keyword Tool.
2) Under Enter one keyword or phrase per line, type in your general keyword(without being too specific) - ex. chocolate mousse, cd player, nike shoes.
3) Hit the Get Keyword Ideas Button.
4) Wait patiently for results.
5) Observe the four columns.
a) keywords: Use the keyword list to find which terms to include in your blog post titles and choose topics accordingly.
b) Advertiser Competition: The more advertiser competition, the harder it will be to get good pagerank results. Try to choose keywords that have little or no advertiser competition if possible.
c) Approx. Search Volume: Use these estimates to determine how many people search for that keyword each month. The higher the search volume, the more traffic you can get from that keyword.
d) Approx. Avg Search Volume: Another estimate of the average search volume for every month. The higher this number, the better.
Another cool way to generate keyword ideas with the Adwords Keyword tool is by using its Website Content. Here's how:
1) Go to the Adword's Keyword Tool.
2) On the left side of the page, under How would you like to generate keyword ideas? click the website content bullet point.
3) Enter your website url under Enter a webpage Url to find keywords related to the content of the page.
a) You can include other pages on your site linked from your url by clicking the check box below it.
4) Hit Get Keyword Ideas and let the tool do its magic!
http://thebusinessofmybusiness.blogspot.com/2008/09/google-adwords-keyword-tool-how-to-use.html
Article Source: http://EzineArticles.com/?expert=Abbas_Shareef
http://EzineArticles.com/?Google-Adwords-Keyword-Tool---How-to-Use-it-to-Create-Posts-Titles-and-Choose-Blog-Topics&id=1486652
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Google Adwords Promotion Secrets That Will Explode Your Income
By Mark A. Abrahams
Google Adwords promotion will drive a lot of traffic to your website. However, most people fail running successful Adwords campaigns. Follow these tips and substantially boost your Google Adwords results.
Before your visitor will read the advert you need to create an attention grabbing headline. Ensure there are keywords in the headline as Google highlights this and will bring attention to the headline and improve your click through rate.
After the headline you need to create an advert that appeals to your visitor. Focus on the benefits of your product as this will stir up emotion in your user to click through to your website and refrain from exaggerating your product with unbelievable claims.
You need to split test at least 3 adverts at a time to see which advert performs best. Using this technique I increased the click through rate of an advert from 0.2% to 8.5%. Try different headlines and different copy. The higher your click through rate the lower you Google ppc costs.
You need to display your url as www.MyWebSite.com. Start each new word with a capital and this will significantly improve your click through rate.
You should use the Google tracking tools or you can use some of the more advanced tools from other vendors like Hypertracker. You need to ensure your sales page or lead generation page converts. Work out how much it costs to make a sale. So say for example you are paying 30 cents a click and you are converting 1 out of every 20 visitors. This means you need to spend 6 dollars before making a sale.
If your site consists mainly of lead generation pages with hardly any content you may experience the "Google Slap" with lower rankings and higher bid prices. Google defines this as “A value placed on an individual domain that reflects the quality of the content contained within it.” The following tips will help increase your quality score in Google. Add a contact us and a privacy policy page. Build a sitemap and get a few good quality links pointing into your website. Include more content on your website and you can also start a blog. Google loves blogs and this will raise your Google quality score. Place a link in your blog to your main lead generation pages and vice versa.
With the information here you can successfully use Google Adwords to promote your business and add it to your marketing arsenal.
Would you like to know more about how I do it? I have completed my new guide where I reveal the secrets to how I earned my first $100,000 online.
Download it free here: Secrets Of Internet Marketing
Why do some people know the magic formula for building profitable sites?
Mark Abrahams has created the ultimate blog with secrets to generate multiple streams of internet income.
Build A Home Internet Business
Article Source: http://EzineArticles.com/?expert=Mark_A._Abrahams
http://EzineArticles.com/?Google-Adwords-Promotion-Secrets-That-Will-Explode-Your-Income&id=442964
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