By [http://ezinearticles.com/?expert=Michael_R_Warren]Michael R Warren
One of the latest online money making tactics is to use Google AdWords. This program has the potential to improve your cash flow, however, you need to know how to proceed before you can make a realistic estimate about the kind of money you will be able to earn. This article will go over the basics of Google AdWords including what you need to do to join, and what you need to do to be profitable in this marketing plan.
Google AdWords is an advertising program that is targeted at merchants. It is an potent method to establish your company's online existence. It is very cost effective with an one time start-up fee of only $5.00 followed by a per click-through cost of between one cent and $100. This price will be based on what you are willing to pay. If you want to target a specific content genre or website, then you will pay a minimum of $0.25 per 1000 impressions. To help you initiate the most effective site-targeted ad campaign, AdWords also grants you with a development tool to help you build your ad.
Creating Your Google AdWords Ad
While you are free to design and comprise your own AdWords ad, there are editorial restrictions that apply to this program. The first is that you must use conventional punctuation in your ads. You are not permitted to use an exclamation in your title, nor are you permitted to use unnecessarily repeated punctuation. You can only use one exclamation mark in your entire ad, so be selective about what is the most exciting thing you want to stress.
In addition to using standard punctuation you have to use standard capitalization. You are not allowed to use all capital letters in words for emphasis, such as FREE or BREAKING NEWS. You can, however, use all caps if your ad contains an acronym such as CPA or LPN. You can also use a capital letter for each new word in your URL address for example www.EzineArticles.com is permissible.
You also will need to use proper grammar, and spelling. This guideline help to improve the grade of ads allotted by Google AdWords, and gives the program legitimacy. In addition to maintaining a strict standard of formatting, succinctness is also required. AdWord titles are limited to 25 characters, and ads are limited to two lines of text each containing a limitation of 35 characters and an URL address with no more than 35 characters. These additional restrictions help to maximize the effectiveness of the ad space used.
Maximize the Benefits of Google AdWords
To heighten your benefits with Google AdWords, you will need to brainstorm advertisements that meet all the requirements that they set out, as well as create a concise ad that tells your potential customers exactly what you offer. To get an idea of what other businesses are doing surf the web looking for AdWords displays. See how accepted ads have been worded, and evaluate how you react to their wording. If you are enticed to click on the advertisement then you might want to consider using a similar format for your ad.
Michael Warren is a successful internet marketer, and the owner of [http://newbie-web-marketing.blogspot.com/]Newbie Web Marketing 101. He helps people promote their online business by offering his expertise in proven internet marketing strategies. Discover how to maximize your click-through-ratio with Google AdWords, and become successful online with [http://newbie-web-marketing.blogspot.com/]Newbie Web Marketing 101
Article Source: http://EzineArticles.com/?expert=Michael_R_Warren [http://ezinearticles.com/?Learn-How-to-Use-Google-AdWords-Effectively-to-Make-Money-Online!&id=1684572 ]http://EzineArticles.com/?Learn-How-to-Use-Google-AdWords-Effectively-to-Make-Money-Online!&id=1684572
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Google Adwords Keyword Tool - How to Use it to Create Posts Titles and Choose Blog Topics
By Abbas Shareef
Those of whom are earning a living from their blogs know that finding blog topics and titles requires research.
When choosing a blog post title or topic, it is important you take in consideration your reader's desired topics. You need to find out which keywords are being searched for in the search engines.
Using the highest keyword search terms will help people find your blog on search engines and will bring a mass amount of traffic to your site.
Here's 2 ways on how to find the highest keyword search terms with the Google Adwords Keyword Tool.
Finding The Highest Keyword Search Terms
1) Go to the Adwords Keyword Tool.
2) Under Enter one keyword or phrase per line, type in your general keyword(without being too specific) - ex. chocolate mousse, cd player, nike shoes.
3) Hit the Get Keyword Ideas Button.
4) Wait patiently for results.
5) Observe the four columns.
a) keywords: Use the keyword list to find which terms to include in your blog post titles and choose topics accordingly.
b) Advertiser Competition: The more advertiser competition, the harder it will be to get good pagerank results. Try to choose keywords that have little or no advertiser competition if possible.
c) Approx. Search Volume: Use these estimates to determine how many people search for that keyword each month. The higher the search volume, the more traffic you can get from that keyword.
d) Approx. Avg Search Volume: Another estimate of the average search volume for every month. The higher this number, the better.
Another cool way to generate keyword ideas with the Adwords Keyword tool is by using its Website Content. Here's how:
1) Go to the Adword's Keyword Tool.
2) On the left side of the page, under How would you like to generate keyword ideas? click the website content bullet point.
3) Enter your website url under Enter a webpage Url to find keywords related to the content of the page.
a) You can include other pages on your site linked from your url by clicking the check box below it.
4) Hit Get Keyword Ideas and let the tool do its magic!
http://thebusinessofmybusiness.blogspot.com/2008/09/google-adwords-keyword-tool-how-to-use.html
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Google Adwords Promotion Secrets That Will Explode Your Income
By Mark A. Abrahams
Google Adwords promotion will drive a lot of traffic to your website. However, most people fail running successful Adwords campaigns. Follow these tips and substantially boost your Google Adwords results.
Before your visitor will read the advert you need to create an attention grabbing headline. Ensure there are keywords in the headline as Google highlights this and will bring attention to the headline and improve your click through rate.
After the headline you need to create an advert that appeals to your visitor. Focus on the benefits of your product as this will stir up emotion in your user to click through to your website and refrain from exaggerating your product with unbelievable claims.
You need to split test at least 3 adverts at a time to see which advert performs best. Using this technique I increased the click through rate of an advert from 0.2% to 8.5%. Try different headlines and different copy. The higher your click through rate the lower you Google ppc costs.
You need to display your url as www.MyWebSite.com. Start each new word with a capital and this will significantly improve your click through rate.
You should use the Google tracking tools or you can use some of the more advanced tools from other vendors like Hypertracker. You need to ensure your sales page or lead generation page converts. Work out how much it costs to make a sale. So say for example you are paying 30 cents a click and you are converting 1 out of every 20 visitors. This means you need to spend 6 dollars before making a sale.
If your site consists mainly of lead generation pages with hardly any content you may experience the "Google Slap" with lower rankings and higher bid prices. Google defines this as “A value placed on an individual domain that reflects the quality of the content contained within it.” The following tips will help increase your quality score in Google. Add a contact us and a privacy policy page. Build a sitemap and get a few good quality links pointing into your website. Include more content on your website and you can also start a blog. Google loves blogs and this will raise your Google quality score. Place a link in your blog to your main lead generation pages and vice versa.
With the information here you can successfully use Google Adwords to promote your business and add it to your marketing arsenal.
Would you like to know more about how I do it? I have completed my new guide where I reveal the secrets to how I earned my first $100,000 online.
Download it free here: Secrets Of Internet Marketing
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http://EzineArticles.com/?Google-Adwords-Promotion-Secrets-That-Will-Explode-Your-Income&id=442964
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