By [http://ezinearticles.com/?expert=Cheow_Yu_Yuan]Cheow Yu Yuan
Traffic is the most important thing that you need to have if you want to make use of your website to generate more businesses and make money. The point of having a website to represent your business is to be visited and viewed. If there is no traffic, there will be no use of having a very well-designed and attractive site.
When there is a substantial amount of traffic to your site everyday, you will be able to make use of the traffic to get yourself more businesses, either directly online or offline. But not all traffic is successful in getting you more businesses. In order to get quality business leads from your website, you need to drive laser targeted traffic to your site first.
So what do I mean by laser targeted traffic? It is the kind of traffic that is hungry for your products or services, and is willing to buy from you if you are able to show them what they are looking for.
One of the greatest ways to drive laser target traffic is to advertise on search engines. As search engines became the best tool for people to search for information online, it will be ideal if you are able to make known your business to the right group of people who are searching for your products or services.
Right now, there is no other advertising channel that would be worth every cent than using Google AdWords. Google AdWords is fast becoming the most widely used advertising method on the Internet. By typing a general search terms like flowers or chocolates in Google, you will be able to see a large amount of advertisers competing with one another to get good spots on the sponsored listing space.
So how does Google AdWords work? To advertise on Google, you need to pay a certain fee depending on the number of keywords your ad is targeting to. Each time a person does a search on Google using the keywords that you have selected, your ad will appear on the right hand side of the result page. If the person does not click on your ad, you will not pay. You will only pay when someone clicks on your ad and visit your site. This is called the pay-per-click advertising model.
In order to drive targeted traffic to your site, use keywords or keyword phrases for your Goggle AdWords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand, which could help drive laser targeted traffic to your site.
Other than featuring on Google, your ad can also be seen at sites such as AOL, AskJeeves and other websites that are partners of Google. These sites also show AdWords ads that react to searches done by visitors. To feature on these sites, you need to choose the Content Network option in the AdWords system.
Using Google AdWords definitely can bring an enormous amount of targeted traffic to your website. As long as you do not overspend, you will be able to use your advertising money to make more money.
Cheow Yu Yuan is the co-founder of OOM, which specializes in search marketing, providing services such as [http://www.optimalonlinemarketing.com/ppc-advertising.html]ppc advertising.
Check out more about [http://www.optimalonlinemarketing.com/ppc-advertising.html]PPC Advertising at http://www.optimalonlinemarketing.com
Please feel free to republish this article on your website, or distribute it to your friends or clients, as long as you leave the resource box intact.
Article Source: http://EzineArticles.com/?expert=Cheow_Yu_Yuan http://EzineArticles.com/?Google-AdWords---How-To-Use-Google-AdWords-To-Drive-Laser-Targeted-Traffic-And-Make-Money&id=985423
Target Your Ads Most Effectively with Adwords AMMO - Adwords Make Money Online!
Wednesday, July 22, 2009
Google AdWords - How To Use Google AdWords To Drive Laser Targeted Traffic And Make Money
Labels:
keyword phrases,
keywords,
search marketing,
targeted traffic
Subscribe to:
Post Comments (Atom)
Google Adwords Keyword Tool - How to Use it to Create Posts Titles and Choose Blog Topics
By Abbas Shareef
Those of whom are earning a living from their blogs know that finding blog topics and titles requires research.
When choosing a blog post title or topic, it is important you take in consideration your reader's desired topics. You need to find out which keywords are being searched for in the search engines.
Using the highest keyword search terms will help people find your blog on search engines and will bring a mass amount of traffic to your site.
Here's 2 ways on how to find the highest keyword search terms with the Google Adwords Keyword Tool.
Finding The Highest Keyword Search Terms
1) Go to the Adwords Keyword Tool.
2) Under Enter one keyword or phrase per line, type in your general keyword(without being too specific) - ex. chocolate mousse, cd player, nike shoes.
3) Hit the Get Keyword Ideas Button.
4) Wait patiently for results.
5) Observe the four columns.
a) keywords: Use the keyword list to find which terms to include in your blog post titles and choose topics accordingly.
b) Advertiser Competition: The more advertiser competition, the harder it will be to get good pagerank results. Try to choose keywords that have little or no advertiser competition if possible.
c) Approx. Search Volume: Use these estimates to determine how many people search for that keyword each month. The higher the search volume, the more traffic you can get from that keyword.
d) Approx. Avg Search Volume: Another estimate of the average search volume for every month. The higher this number, the better.
Another cool way to generate keyword ideas with the Adwords Keyword tool is by using its Website Content. Here's how:
1) Go to the Adword's Keyword Tool.
2) On the left side of the page, under How would you like to generate keyword ideas? click the website content bullet point.
3) Enter your website url under Enter a webpage Url to find keywords related to the content of the page.
a) You can include other pages on your site linked from your url by clicking the check box below it.
4) Hit Get Keyword Ideas and let the tool do its magic!
http://thebusinessofmybusiness.blogspot.com/2008/09/google-adwords-keyword-tool-how-to-use.html
Article Source: http://EzineArticles.com/?expert=Abbas_Shareef
http://EzineArticles.com/?Google-Adwords-Keyword-Tool---How-to-Use-it-to-Create-Posts-Titles-and-Choose-Blog-Topics&id=1486652
Traffic Map from Kim Roach
Google Adwords Promotion Secrets That Will Explode Your Income
By Mark A. Abrahams
Google Adwords promotion will drive a lot of traffic to your website. However, most people fail running successful Adwords campaigns. Follow these tips and substantially boost your Google Adwords results.
Before your visitor will read the advert you need to create an attention grabbing headline. Ensure there are keywords in the headline as Google highlights this and will bring attention to the headline and improve your click through rate.
After the headline you need to create an advert that appeals to your visitor. Focus on the benefits of your product as this will stir up emotion in your user to click through to your website and refrain from exaggerating your product with unbelievable claims.
You need to split test at least 3 adverts at a time to see which advert performs best. Using this technique I increased the click through rate of an advert from 0.2% to 8.5%. Try different headlines and different copy. The higher your click through rate the lower you Google ppc costs.
You need to display your url as www.MyWebSite.com. Start each new word with a capital and this will significantly improve your click through rate.
You should use the Google tracking tools or you can use some of the more advanced tools from other vendors like Hypertracker. You need to ensure your sales page or lead generation page converts. Work out how much it costs to make a sale. So say for example you are paying 30 cents a click and you are converting 1 out of every 20 visitors. This means you need to spend 6 dollars before making a sale.
If your site consists mainly of lead generation pages with hardly any content you may experience the "Google Slap" with lower rankings and higher bid prices. Google defines this as “A value placed on an individual domain that reflects the quality of the content contained within it.” The following tips will help increase your quality score in Google. Add a contact us and a privacy policy page. Build a sitemap and get a few good quality links pointing into your website. Include more content on your website and you can also start a blog. Google loves blogs and this will raise your Google quality score. Place a link in your blog to your main lead generation pages and vice versa.
With the information here you can successfully use Google Adwords to promote your business and add it to your marketing arsenal.
Would you like to know more about how I do it? I have completed my new guide where I reveal the secrets to how I earned my first $100,000 online.
Download it free here: Secrets Of Internet Marketing
Why do some people know the magic formula for building profitable sites?
Mark Abrahams has created the ultimate blog with secrets to generate multiple streams of internet income.
Build A Home Internet Business
Article Source: http://EzineArticles.com/?expert=Mark_A._Abrahams
http://EzineArticles.com/?Google-Adwords-Promotion-Secrets-That-Will-Explode-Your-Income&id=442964
Subscribe to Targeted AMMO Traffic
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
Dizzed.com - Latest News & Posts - Worldwide / Published News / Internet Marketing
Error loading feed.
ClickFlow is a tool we built to help companies increase organic traffic without more backlinks or posting more content. Through ClickFlow, companies can automatically see which pages on their site have the most potential to grow revenues – such as pages that have high impression count in search but a low click through rate. Using that information, ClickFlow will keep track of headline tests to help grow your click throughs from search terms you already rank for.
ReplyDeleteClickFlow is a tool we built to help companies increase organic traffic without more backlinks or posting more content. Through ClickFlow, companies can automatically see which pages on their site have the most potential to grow revenues – such as pages that have high impression count in search but a low click through rate. Using that information, ClickFlow will keep track of headline tests to help grow your click throughs from search terms you already rank for.
ReplyDeleteClickFlow is a tool we built to help companies increase organic traffic without more backlinks or posting more content. Through ClickFlow, companies can automatically see which pages on their site have the most potential to grow revenues – such as pages that have high impression count in search but a low click through rate. Using that information, ClickFlow will keep track of headline tests to help grow your click throughs from search terms you already rank for.
ReplyDeleteClickFlow is a tool we built to help companies increase organic traffic without more backlinks or posting more content. Through ClickFlow, companies can automatically see which pages on their site have the most potential to grow revenues – such as pages that have high impression count in search but a low click through rate. Using that information, ClickFlow will keep track of headline tests to help grow your click throughs from search terms you already rank for.
ReplyDeleteClickFlow is a tool we built to help companies increase organic traffic without more backlinks or posting more content. Through ClickFlow, companies can automatically see which pages on their site have the most potential to grow revenues – such as pages that have high impression count in search but a low click through rate. Using that information, ClickFlow will keep track of headline tests to help grow your click throughs from search terms you already rank for.
ReplyDelete