By [http://ezinearticles.com/?expert=Cheow_Yu_Yuan]Cheow Yu Yuan
Traffic is the most important thing that you need to have if you want to make use of your website to generate more businesses and make money. The point of having a website to represent your business is to be visited and viewed. If there is no traffic, there will be no use of having a very well-designed and attractive site.
When there is a substantial amount of traffic to your site everyday, you will be able to make use of the traffic to get yourself more businesses, either directly online or offline. But not all traffic is successful in getting you more businesses. In order to get quality business leads from your website, you need to drive laser targeted traffic to your site first.
So what do I mean by laser targeted traffic? It is the kind of traffic that is hungry for your products or services, and is willing to buy from you if you are able to show them what they are looking for.
One of the greatest ways to drive laser target traffic is to advertise on search engines. As search engines became the best tool for people to search for information online, it will be ideal if you are able to make known your business to the right group of people who are searching for your products or services.
Right now, there is no other advertising channel that would be worth every cent than using Google AdWords. Google AdWords is fast becoming the most widely used advertising method on the Internet. By typing a general search terms like flowers or chocolates in Google, you will be able to see a large amount of advertisers competing with one another to get good spots on the sponsored listing space.
So how does Google AdWords work? To advertise on Google, you need to pay a certain fee depending on the number of keywords your ad is targeting to. Each time a person does a search on Google using the keywords that you have selected, your ad will appear on the right hand side of the result page. If the person does not click on your ad, you will not pay. You will only pay when someone clicks on your ad and visit your site. This is called the pay-per-click advertising model.
In order to drive targeted traffic to your site, use keywords or keyword phrases for your Goggle AdWords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand, which could help drive laser targeted traffic to your site.
Other than featuring on Google, your ad can also be seen at sites such as AOL, AskJeeves and other websites that are partners of Google. These sites also show AdWords ads that react to searches done by visitors. To feature on these sites, you need to choose the Content Network option in the AdWords system.
Using Google AdWords definitely can bring an enormous amount of targeted traffic to your website. As long as you do not overspend, you will be able to use your advertising money to make more money.
Cheow Yu Yuan is the co-founder of OOM, which specializes in search marketing, providing services such as [http://www.optimalonlinemarketing.com/ppc-advertising.html]ppc advertising.
Check out more about [http://www.optimalonlinemarketing.com/ppc-advertising.html]PPC Advertising at http://www.optimalonlinemarketing.com
Please feel free to republish this article on your website, or distribute it to your friends or clients, as long as you leave the resource box intact.
Article Source: http://EzineArticles.com/?expert=Cheow_Yu_Yuan http://EzineArticles.com/?Google-AdWords---How-To-Use-Google-AdWords-To-Drive-Laser-Targeted-Traffic-And-Make-Money&id=985423
Wednesday, July 22, 2009
Tuesday, February 24, 2009
Google AdWords - The Way to Go With Online Advertising
By [http://ezinearticles.com/?expert=Bea_Gold]Bea Gold
What do you do when you see a blinking banner? Do you click on it? Read it? Ignore it? If you're like most of the population you probably have developed "Banner Blindness". You're so fed up with being pitched to wherever you turn, that you begin to tune out ads. You don't notice them at all. They don't mean you.
Even worse is when ads are annoying. Do you resent pop up ads that block the information you're trying to read? How aggravated are you when you find your inbox filled with spam? People don't like being sold to. It is bothersome, annoying and just plain intrusive.
More and more marketers are realizing that traditional advertising doesn't work on the web. People go searching on the web for information. They're not interested in being distracted by unwanted ads. People are so upset with unasked for ads that technology now filters emails, disables pop ups and blocks telemarketers.
In fact advertising is so unpopular that when advertising in an intrusive or bothersome way companies run the risk of alienating customers and destroying brand loyalty. That's why Google AdWords are so popular and effective. They are unobtrusive and surprisingly low tech. These ads read like regular search results. It's nothing like in your face advertising. In fact with Google AdWords people are pleased to see you advertise because it is exactly what they are looking for when they are looking for it. The best thing is that they're interested! The fact that people click on these ads fifteen percent of the time shows that sometimes people find these ads more relevant to their search query than the results served by Google.
People don't even seem to care or mind that these results are sponsored.
Google AdWords is most likely your cheapest option too. With a set daily budget and smart keyword selection you can get a lot of targeted traffic at a very low cost. Unlike other forms of advertising where its unclear if your advertising achieved anything with Google AdWords you can track your results. You can track your ROI (return on investment) penny by penny.
Some Things To Know:
- Google is so popular because they always provide a positive user experience by giving users highly relevant results. It is very important to Google that your ad and landing page should be applicable to what the user is looking for. This matters more than your bid. Unlike ad agencies Google is not only motivated by profit. (Although they aren't either immune to it.) They aren't ready to compromise just because your bid is very high.
- Because relevancy is so important Google rewards ads with a high CTR (click through rate) by placing them higher on the page even without a higher bid.
- Dumping all your keywords into one ad group isn't smart. It is highly unlikely that one ad could be a perfect match to a large group of diverse keywords. You have a much better chance for your ad to get a high page ranking if you divide your keywords into small groups of related keywords with different ads to match each set of keywords. Again it is a matter of relevancy.
It takes some time getting to know how to use Google AdWords effectively. But the results are worth it. Get to know the AdWords interface. Learn from the tutorials Google provides. Again and again online marketers realize that advertising with Google AdWords is the way to go. Advertising the way we know it has definitely changed.
Bea Gold is a part time working mom who is excited with the work at home opportunities available on the internet. She recently began her online business and is committed to helping others enjoy the freedom that comes with making money online. http://www.Profit-Today-Online.com
Article Source: http://EzineArticles.com/?expert=Bea_Gold http://EzineArticles.com/?Google-AdWords---The-Way-to-Go-With-Online-Advertising&id=1886922
What do you do when you see a blinking banner? Do you click on it? Read it? Ignore it? If you're like most of the population you probably have developed "Banner Blindness". You're so fed up with being pitched to wherever you turn, that you begin to tune out ads. You don't notice them at all. They don't mean you.
Even worse is when ads are annoying. Do you resent pop up ads that block the information you're trying to read? How aggravated are you when you find your inbox filled with spam? People don't like being sold to. It is bothersome, annoying and just plain intrusive.
More and more marketers are realizing that traditional advertising doesn't work on the web. People go searching on the web for information. They're not interested in being distracted by unwanted ads. People are so upset with unasked for ads that technology now filters emails, disables pop ups and blocks telemarketers.
In fact advertising is so unpopular that when advertising in an intrusive or bothersome way companies run the risk of alienating customers and destroying brand loyalty. That's why Google AdWords are so popular and effective. They are unobtrusive and surprisingly low tech. These ads read like regular search results. It's nothing like in your face advertising. In fact with Google AdWords people are pleased to see you advertise because it is exactly what they are looking for when they are looking for it. The best thing is that they're interested! The fact that people click on these ads fifteen percent of the time shows that sometimes people find these ads more relevant to their search query than the results served by Google.
People don't even seem to care or mind that these results are sponsored.
Google AdWords is most likely your cheapest option too. With a set daily budget and smart keyword selection you can get a lot of targeted traffic at a very low cost. Unlike other forms of advertising where its unclear if your advertising achieved anything with Google AdWords you can track your results. You can track your ROI (return on investment) penny by penny.
Some Things To Know:
- Google is so popular because they always provide a positive user experience by giving users highly relevant results. It is very important to Google that your ad and landing page should be applicable to what the user is looking for. This matters more than your bid. Unlike ad agencies Google is not only motivated by profit. (Although they aren't either immune to it.) They aren't ready to compromise just because your bid is very high.
- Because relevancy is so important Google rewards ads with a high CTR (click through rate) by placing them higher on the page even without a higher bid.
- Dumping all your keywords into one ad group isn't smart. It is highly unlikely that one ad could be a perfect match to a large group of diverse keywords. You have a much better chance for your ad to get a high page ranking if you divide your keywords into small groups of related keywords with different ads to match each set of keywords. Again it is a matter of relevancy.
It takes some time getting to know how to use Google AdWords effectively. But the results are worth it. Get to know the AdWords interface. Learn from the tutorials Google provides. Again and again online marketers realize that advertising with Google AdWords is the way to go. Advertising the way we know it has definitely changed.
Bea Gold is a part time working mom who is excited with the work at home opportunities available on the internet. She recently began her online business and is committed to helping others enjoy the freedom that comes with making money online. http://www.Profit-Today-Online.com
Article Source: http://EzineArticles.com/?expert=Bea_Gold http://EzineArticles.com/?Google-AdWords---The-Way-to-Go-With-Online-Advertising&id=1886922
How to Use Targeted Marketing With Google AdWords
By [http://ezinearticles.com/?expert=James_Sadler]James Sadler
There are three main key to creating a successful online affiliate business. You must know what products to promote, where to promote these products, how to promote them. The problem with most internet marketing guru's is that they give you only a piece of the affiliate puzzle. They will show you one or two key elements of how to make money not the whole picture. I am going to start my online series of articles featuring Google AdWords.
Google Ads are one of the most effective ways to sell your products online. Unfortunately, you can also burn a lot of money if you just use key word selection. Knowing where to promote with Google is key. When you go to create your next online campaign, really take a look to see if your traffic in effectively directed.
What you want to look for is targeted traffic. If you are promoting a product that cures acne you may be tempted to use the AdWord "acne" in your search. This could be a huge mistake. Try to target your efforts on the demographic of individuals that are prone to acne. 13-20 year olds are the category of acne sufferers. With Google AdWords, you can specify a specific demographic by age, thereby increasing the effectiveness of your ad dollars.
Demographic isolation is just one of several methods of market segmentation. You can also target using geographics, where people live, and psychographics, how people think. You can even specify exactly which URL's you wish to target with your campaigns. This is especially important with niche products.
Many people I have talked to that use Google AdWords miss out on the "targeted market" and believe that the spray and prey technique works just fine. I would say to those individuals that if you have worked hard for your money on the internet, you should spend your ad dollars wisely. As they say, easy come easy go. Making an ad that is not targeted is like throwing your money away in a casino.
James Sadler
Personal Coach
For more information about Google AdWords and all about online promotion, join the only club that guarantees you wil make money online http://www.MaverickMillionaireMakers.com
Article Source: http://EzineArticles.com/?expert=James_Sadler http://EzineArticles.com/?How-to-Use-Targeted-Marketing-With-Google-AdWords&id=1854233
There are three main key to creating a successful online affiliate business. You must know what products to promote, where to promote these products, how to promote them. The problem with most internet marketing guru's is that they give you only a piece of the affiliate puzzle. They will show you one or two key elements of how to make money not the whole picture. I am going to start my online series of articles featuring Google AdWords.
Google Ads are one of the most effective ways to sell your products online. Unfortunately, you can also burn a lot of money if you just use key word selection. Knowing where to promote with Google is key. When you go to create your next online campaign, really take a look to see if your traffic in effectively directed.
What you want to look for is targeted traffic. If you are promoting a product that cures acne you may be tempted to use the AdWord "acne" in your search. This could be a huge mistake. Try to target your efforts on the demographic of individuals that are prone to acne. 13-20 year olds are the category of acne sufferers. With Google AdWords, you can specify a specific demographic by age, thereby increasing the effectiveness of your ad dollars.
Demographic isolation is just one of several methods of market segmentation. You can also target using geographics, where people live, and psychographics, how people think. You can even specify exactly which URL's you wish to target with your campaigns. This is especially important with niche products.
Many people I have talked to that use Google AdWords miss out on the "targeted market" and believe that the spray and prey technique works just fine. I would say to those individuals that if you have worked hard for your money on the internet, you should spend your ad dollars wisely. As they say, easy come easy go. Making an ad that is not targeted is like throwing your money away in a casino.
James Sadler
Personal Coach
For more information about Google AdWords and all about online promotion, join the only club that guarantees you wil make money online http://www.MaverickMillionaireMakers.com
Article Source: http://EzineArticles.com/?expert=James_Sadler http://EzineArticles.com/?How-to-Use-Targeted-Marketing-With-Google-AdWords&id=1854233
Learn How to Use Google AdWords Effectively to Make Money Online!
By [http://ezinearticles.com/?expert=Michael_R_Warren]Michael R Warren
One of the latest online money making tactics is to use Google AdWords. This program has the potential to improve your cash flow, however, you need to know how to proceed before you can make a realistic estimate about the kind of money you will be able to earn. This article will go over the basics of Google AdWords including what you need to do to join, and what you need to do to be profitable in this marketing plan.
Google AdWords is an advertising program that is targeted at merchants. It is an potent method to establish your company's online existence. It is very cost effective with an one time start-up fee of only $5.00 followed by a per click-through cost of between one cent and $100. This price will be based on what you are willing to pay. If you want to target a specific content genre or website, then you will pay a minimum of $0.25 per 1000 impressions. To help you initiate the most effective site-targeted ad campaign, AdWords also grants you with a development tool to help you build your ad.
Creating Your Google AdWords Ad
While you are free to design and comprise your own AdWords ad, there are editorial restrictions that apply to this program. The first is that you must use conventional punctuation in your ads. You are not permitted to use an exclamation in your title, nor are you permitted to use unnecessarily repeated punctuation. You can only use one exclamation mark in your entire ad, so be selective about what is the most exciting thing you want to stress.
In addition to using standard punctuation you have to use standard capitalization. You are not allowed to use all capital letters in words for emphasis, such as FREE or BREAKING NEWS. You can, however, use all caps if your ad contains an acronym such as CPA or LPN. You can also use a capital letter for each new word in your URL address for example www.EzineArticles.com is permissible.
You also will need to use proper grammar, and spelling. This guideline help to improve the grade of ads allotted by Google AdWords, and gives the program legitimacy. In addition to maintaining a strict standard of formatting, succinctness is also required. AdWord titles are limited to 25 characters, and ads are limited to two lines of text each containing a limitation of 35 characters and an URL address with no more than 35 characters. These additional restrictions help to maximize the effectiveness of the ad space used.
Maximize the Benefits of Google AdWords
To heighten your benefits with Google AdWords, you will need to brainstorm advertisements that meet all the requirements that they set out, as well as create a concise ad that tells your potential customers exactly what you offer. To get an idea of what other businesses are doing surf the web looking for AdWords displays. See how accepted ads have been worded, and evaluate how you react to their wording. If you are enticed to click on the advertisement then you might want to consider using a similar format for your ad.
Michael Warren is a successful internet marketer, and the owner of [http://newbie-web-marketing.blogspot.com/]Newbie Web Marketing 101. He helps people promote their online business by offering his expertise in proven internet marketing strategies. Discover how to maximize your click-through-ratio with Google AdWords, and become successful online with [http://newbie-web-marketing.blogspot.com/]Newbie Web Marketing 101
Article Source: http://EzineArticles.com/?expert=Michael_R_Warren [http://ezinearticles.com/?Learn-How-to-Use-Google-AdWords-Effectively-to-Make-Money-Online!&id=1684572 ]http://EzineArticles.com/?Learn-How-to-Use-Google-AdWords-Effectively-to-Make-Money-Online!&id=1684572
One of the latest online money making tactics is to use Google AdWords. This program has the potential to improve your cash flow, however, you need to know how to proceed before you can make a realistic estimate about the kind of money you will be able to earn. This article will go over the basics of Google AdWords including what you need to do to join, and what you need to do to be profitable in this marketing plan.
Google AdWords is an advertising program that is targeted at merchants. It is an potent method to establish your company's online existence. It is very cost effective with an one time start-up fee of only $5.00 followed by a per click-through cost of between one cent and $100. This price will be based on what you are willing to pay. If you want to target a specific content genre or website, then you will pay a minimum of $0.25 per 1000 impressions. To help you initiate the most effective site-targeted ad campaign, AdWords also grants you with a development tool to help you build your ad.
Creating Your Google AdWords Ad
While you are free to design and comprise your own AdWords ad, there are editorial restrictions that apply to this program. The first is that you must use conventional punctuation in your ads. You are not permitted to use an exclamation in your title, nor are you permitted to use unnecessarily repeated punctuation. You can only use one exclamation mark in your entire ad, so be selective about what is the most exciting thing you want to stress.
In addition to using standard punctuation you have to use standard capitalization. You are not allowed to use all capital letters in words for emphasis, such as FREE or BREAKING NEWS. You can, however, use all caps if your ad contains an acronym such as CPA or LPN. You can also use a capital letter for each new word in your URL address for example www.EzineArticles.com is permissible.
You also will need to use proper grammar, and spelling. This guideline help to improve the grade of ads allotted by Google AdWords, and gives the program legitimacy. In addition to maintaining a strict standard of formatting, succinctness is also required. AdWord titles are limited to 25 characters, and ads are limited to two lines of text each containing a limitation of 35 characters and an URL address with no more than 35 characters. These additional restrictions help to maximize the effectiveness of the ad space used.
Maximize the Benefits of Google AdWords
To heighten your benefits with Google AdWords, you will need to brainstorm advertisements that meet all the requirements that they set out, as well as create a concise ad that tells your potential customers exactly what you offer. To get an idea of what other businesses are doing surf the web looking for AdWords displays. See how accepted ads have been worded, and evaluate how you react to their wording. If you are enticed to click on the advertisement then you might want to consider using a similar format for your ad.
Michael Warren is a successful internet marketer, and the owner of [http://newbie-web-marketing.blogspot.com/]Newbie Web Marketing 101. He helps people promote their online business by offering his expertise in proven internet marketing strategies. Discover how to maximize your click-through-ratio with Google AdWords, and become successful online with [http://newbie-web-marketing.blogspot.com/]Newbie Web Marketing 101
Article Source: http://EzineArticles.com/?expert=Michael_R_Warren [http://ezinearticles.com/?Learn-How-to-Use-Google-AdWords-Effectively-to-Make-Money-Online!&id=1684572 ]http://EzineArticles.com/?Learn-How-to-Use-Google-AdWords-Effectively-to-Make-Money-Online!&id=1684572
Subscribe to:
Posts (Atom)
Subscribe to Targeted AMMO Traffic
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |